BOARD

Wendy started Octo, a Certified Women’s Business Enterprise in 1991. Octo has been an award-winning company for business philosophy/results as well as earned national and local recognition for community service. Wendy was responsible for installation of the first outdoor wireless area in Philadelphia. Wendy has served on the Board of Directors as vice-chair of the South Street Headhouse District from 2006-2011 where she led community and business representatives to aid in revitalization efforts of the neighborhood. Octo, led by Wendy was also a key player in the success of the Glaxo-Smith Kline HIV Know Now Campaign that began in Philadelphia and spanned through four additional markets to include Houston, Miami, Dallas and Philadelphia. This campaign catered to Latino, African American and Asian demographics and required Wendy to work with a series of language translators to ensure correct dialect and translation. Octo was named as one of Philadelphia Top 100 Fastest Growing Privately-Held Companies in 2001, 2005 and again in 2018.

Wendy is a seasoned and creative marketing pro with multi-disciplined design experience and leadership allowing her to guide clients through the process of marketing their products/brands with attention and ease. Wendy runs her marketing and design department which blends traditional design with modern technology. She has expertise in identifying problems and creating marketing and advertising solutions. Wendy excels in the interview of clients to better understand their marketing and advertising needs and goals. Wendy has experience in illustration, mural art, identity packages, marketing materials and advertising – basically having her hands in all aspects of the commercial art and communication business. Wendy specializes in marketing strategies, defining and redefining images including designing logos, brochures, social media campaigns, postcards, direct mail materials, invitations, signage, banners, folders, interactive CDs, websites, annual reports, catalogues, welcome packages and more.